Jille Kuipers
Jille Kuipers
Currently in Hong Kong
Available per Next Month

I lead teams to launch products people need, turning complex problems into science-based solutions and drive Growth

Innovation & Product Leader with 15+ years of experience bridging strategic vision, AI-integration and execution across HealthTech, AgTech, and Corporate.

20+ Global Product Families
€300M+ Portfolio Managed as Pricing officer
Y-Combinator Mentioned startup
1M+ USD Annual sales at startup with 3 FTE
Email View Resume Let's Talk
Venture Founding

Luxbalance | Co-Founder

Co-founded and self-funded from zero to US$1.7M annual sales. Optimized growth for 10 million lab plants annually. Served 600+ orders. Talked to hundreds of users from the Philippines to the Netherlands and Singapore. Secured 20 proprietary IP positions globally. Lights used by Universities such as University to Florida to Wageningen and beyond.

Product Strategy User-Centric Innovation Global Growth

One of the "most promising companies" (out of 15,000 startups)

View Y-Combinator Profile →
Tissue Culture

More than 10 Million plants grow under HortiPower lights. Supported labs in Europe and Asia.

Indoor Farm

Helping farmers to grow indoor in Hong Kong

Indoor Farm

From Farm to Table

Product Management

RoomYou | Indoor wellbeing

Sensor to measure indoor wellbeing on 5-critical parameters including circadian supportive light exposure. Initiated and Led from Idea to Market. Used for Positive Ageing, Newborns and others to ensure an optimal indoor environment.

Research Design Development

"The first sensor for real-time indoor CO2 and Circadian health monitoring."

Wellbeing Sensor

RoomYou: Real-time monitoring for healthier indoor environments

Wellbeing Sensor

RoomYou: iOS app for data logging, monitoring and exporting

Wellbeing Sensor

RoomYou: Webapp

Wellbeing Sensor

RoomYou: Grouping

Wellbeing Sensor

RoomYou: Infrastructure with AWS or any other cloud

Pricing Leadership

€300M Portfolio Optimization

Managed the pricing and profitability strategy for a massive 10,000 SKU portfolio across Asia Pacific. Implemented value-based pricing strategies that explicitly linked product features to monetary value that can be captured, driving measurable margin expansion.

Value-Based Pricing Segmentation Portfolio Rationalization

"Help transform the largest business segment into a needs-based model, enhancing pricing discipline across 10+ countries".

Pricing Strategy Dashboard
€300M Pricing Portfolio
+1% Gross Margin Impact YoY
10,000+ Active SKUs Optimized

Fact-based PVMC reporting for regional Asia business leadership.

Product Management

iFLEXTUBE | Architectural light

Designed for flexibility. Responsible for product specification and documentation.

Specification Custom-made

"Design freedom."

Wellbeing Sensor

Professional light with customization options for each project

Wellbeing Sensor

Making architectural intent possible

Wellbeing Sensor

Guest-experience

Positive Ageing

Support the bodyclock for people with Alzheimer

From talking to users to making the product, manufacturing and to commissioning it on site, this project is an example of end-to-end delivery and human-centric innovation. It was an iterative process with 5 hardware iterations, 23 firmware updates and 10 app updates to make these lights work well for people.

Innovation management Lead customer Science

"Helping people with Alzheimer to live better".

Pricing Strategy Dashboard
1 out of 10 will develop Alzheimer
0.5% of lighting is designed for circadian support
10x improvement in circadian support
Pricing Strategy Dashboard
Pricing Strategy Dashboard
eCommerce

Sharepal

Build a Social-Referral Infrastructure that converted customers into a scalable, organic sales force. By automating affiliate rewards via Instagram handles, I made an alternative for traditional paid advertising with authentic user-generated content. This helped us and others to move away from high-cost acquisition to performance-based rewards, drastically lowering CAC and building a self-sustaining brand community.

Affiliate marketing Shopify app
Wellbeing Sensor

A simple shopify app to encourage referral sales

Wellbeing Sensor

Integrates IG handles with Shopify discount code names automatically

Wellbeing Sensor

Easy to add to marketing apps

Wellbeing Sensor

Measureable impact

Wellbeing Sensor

Real performance Pay out

AI strategy & Acceleration

AI integration

Leveraging AI with a human-in-the-loop can help scale-up, improve customer experience and drive growth. e.g. I optimized IoT monitoring for the most precise care environments; from HealthTech patient support to AgTech plant health.

AI-Implementation Scaling-up Cusotmer experience
Product rendering

The old workflow: Design → Prototype → Photo → Feedback. The AI workflow: Design → AI Visualization → Feedback → Refine. By integrating AI into our 3D pipeline, we’re creating 'digital twins' that are indistinguishable from reality. This allows us to validate aesthetic and functional choices with stakeholders before spending a time and money on physical tooling.

AI workflow automation

AI workflow automation and design.

AI IOT monitoring

e.g. ad-hoc data request from management takes effort and time. With AI the 906 records are checked in an instant.

AWS IOT monitoring

Automated monitoring and logging for thousands of heartbeats to monitor uptime and performance.

AWS IOT monitoring

Simple notifications to act upon, and implementing learning with AI on what is normal and what could be done better.

AWS IOT monitoring

Simple messages on your phone and standardized replies.

Storytelling

Storytelling and development of marcom guidelines for AI.

Financial Governance

Council Member | Univé

Represented one million members for this Dutch insurance cooperative. Approved annual financial report and appointing the Board of Directors for an entity with €39M annual turnover.

International Execution

Dutch national & Hong Kong PR.

Experienced in European, Greater China and Asia Pacific markets.

Expertise & Tools

Strategic Design

  • Design Thinking & User Research
  • Product Roadmapping (I2M)
  • IP Strategy

Commercial & Agile Growth

  • Lean & Agile Delivery
  • Ecommerce & Operations
  • SaaS & LaaS Business Models

Impact & Governance

  • AI Strategy & Acceleration, Competency development
  • Human Health, ESG & Sustainability
  • Financial Supervision & Stakeholder Management

Global Reach & Deployment

BMW

Automotive

New Lighting concept and car body inspection

Spotify

Digital Design

Custom digital lighting for Singapore 'Tunnel of Fame'.

Philips

Corporate Leadership

Managed €300M pricing portfolio across APAC. Led Regional Innovation Program.

Nespresso

Sustainability

Support CommonFarms and Sustainable food production initiatives in HK.

JCCPA

IoT & AWS

Human-centric system with AWS scalability and data logging.

Marriott

Hospitality

Custom lighting experience for global guestrooms.

Dole

AgTech

Lighting solutions for tissue culture laboratories.

University of Florida

Research

Blueberry breeding program.

Wageningen

Future Farming

Collaborated on future indoor farming research.

Hilton

Hospitality UX

Delivered guest experience lighting for global chains.

+ Sheraton, Sumifru, Del Monte, HZPC, Okura, Wynn, Schiphol

Helping you succeed

  • / Build products people need...
  • / Grow your business...
  • / Drive sustainability...
  • / Hyperscale in an AI-enabled era...

Hey, I'm Jille, an Innovation & Technology Leader specializing in Human-Centric Innovation and Digital Transformation.

I've led complex system and product innovations in Technology, Health care, Agriculture and Hospitality, and scaled science-led ventures from zero to $1.7M in annual sales. My work bridges the gap between massive portfolio management (€300M+) and talking to end-users across global markets to build products people need.

My approach is data-centric and science-backed. I care about real outcomes, from optimizing growth for 10 million lab plants annually to leveraging IoT and AI to address urgent societal needs, such as improving the quality of life for those living with dementia and supporting ageing at home.

Outside of professional innovation, I love spending time with my little ones.

Feel free to say hello: Email, LinkedIn, Resume

© 2026 Jille Kuipers