Strategic Pricing:
Profit Levers.

Transforming Fortune 500 portfolios into profit engines through value-based segmentation and marketing excellence.

Commercial Impact: Portfolio Management

Managed pricing for a professional lighting portfolio of 10,000+ SKUs and €300M in annual sales.

+1%

Gross Margin Lift

€3M

Bottom-Line Impact

Market Strategy & Governance

I led corporate-wide Marketing Excellence initiatives to identify and evaluate €50M+ in new sub-segment opportunities. By executing needs-based segmentation, we translated complex customer requirements into monetary value, enabling the brand to capture premiums across entry-level and high-end tiers.